Lapierre Ride your next
For their 75th anniversary, I wrote the new brand platform ‘Ride Your Next’ for one of the world’s most exclusive bicycle brands. Capturing the brands’ unwavering passion to continually push their bikes to the next level, so that all riders can keep pushing themselves to their next. Directed by Killian Lassabliere, the film became Vimeo Staff Pick and Best of the Month.
We also made portraits of team riders sharing what their next is.
