Starbucks Blonde Espresso
The second espresso to ever be launched subverts expectations, so we created a campaign that did too. With a social-first approach, these spots worked on social as single 15' or together for TVC as 30' and helped to exceed sales targets and give a ten percent bump in Starbucks' espresso-based business. Role: Creative Director.
Saturday Night Live Teaser.
30' spots.
